Ask a Question
What real estate marketing question would you ask if you had a realtor marketer handy?
Well today is your lucky day – I happen to be a real estate marketing pro who speaks around the country at boards and MLSs to Realtors, in addition to coaching top agents (and those looking to become top agents)! There is not much that I have not heard about, so more than likely I can give you a great answer to any question you may have.
Please feel free to drop your question into the comment form below.
Yep, I REALLY do want you to ask me questions, you see, I like it when Realtors ask me questions!
I like talking about marketing (in fact as many of you know, it is impossible to get me to STOP talking about marketing!)
Why so many questions?!?!?!
It might sound crazy (the fact that I LIKE hearing so many questions), but I have a confession! Because I get so many questions from past seminar attendees and current clients, it keeps me on my marketing toes and up to date.
What should you ask?
Well, there are no rules, ask about social media or how to get your listings to re-up when they are ready to expire or whether you should use a website or a blog. SERIOUSLY, anything is on the table and no question is too basic or silly.
Remember, I volunteer to talk to Realtors every day because I think you are so neat… and because I know that sometimes one little change can make a HUGE difference.
Oh…
One More Reason to Submit Your Question
Each time you ask me a question, you get a chance to win a free marketing book from my list of favorite marketing books! Could be a social media book like Crush It, or might be Raving Fans or even The Tipping Point (I LOVE that one!)
Every month I select a winner from all the questions from the previous month. I pick the best question each month, could be something new I didn’t know about yet or something that I didn’t even know an agent would be interested in. The voting process is totally biased and non-random so make sure your question is a good one!
Why Am I Giving Away Books?
Two reasons:
1) I think that reading is ALWAYS a way to find that one new idea that will spark your excitement for your business and
2) I want my Realtor community to be an interactive place so I can be of better service to you. The only way I can do that is to get you engaged (in other words… telling me what you like, don’t like, want, and need).
So, don’t forget to scroll down and ask me a question below.
Not sure what to say?
Ask me anything about marketing, listing processes, personality types or time management. Tell me (and everyone else) why you like this column or blog. Or, simply reply to someone else’s question or comment.
Thanks for reading and I look forward to talking to you!
{ 5 comments… read them below or add one }
Do you think it is necessary to have a “search listings” feature on my website? Or do you think there is more marketing bang from a blog site?
how did you get SOOOOOOOO good at this?????
Tara,
I was wondering if you could give some ideas on how to break into a new farm area? I’ve been very successful with getting business in my subdivision and surrounding communities, but would now like to make my mark in a whole new location.
In the past I’ve been successful with direct mail marketing consistently over a 6 week period, but is there anything else I should be doing?
Thanks for your time and suggestions…I look forward to hearing your response and working with you again in the near future! Your ideas and coaching ROCK THE REAL ESTATE WORLD!
Realtor Jenn,
I TOTALLY think that there is more marketing bang from a blog. My reasons are numerous, BUT here are just a couple:
1. You can use targeted keywords to get traffic to a blog. I have seen agents with the NICEST, IDX driven sites who do not have any visitors. This kind of defeats the purpose since a great IDX is good but useless if no one is looking.
2. You can embed your local IDX or Listingbook search on a page on your blog so that they still have the same capabilities.
3. You can just have a great “search for listings” button that heads them over to your company site where they can do the search.
One thing to think about is that buyers buy houses and sellers buy marketing SO if you can show your sellers that you rank on page one for key search terms (it is a smoke and mirror kind of thing that YOU can control), then you will get more listings which will lead to more buyers!
Lori – THANK YOU so much for your kind words…:) I LOVE your marketing mojo!
Because we have worked together before and I know how you roll, I have a feeling that you are not going to be all that thrilled with some of my suggestions, but have to throw them out there…:)
1. Brochure Box Flyers – I HATED brochure boxes, they were always empty and the most likely to trip me up, BUT they are great for branding yourself with neighbors! Make sure to list all your other homes for sale in your farm on the back so that you can cross-promote them all. I was just over at one of the sign company sites and they have ones that don’t even mount on a sign post but stick in the ground.
2. Do some videos and get them up on YouTube! This one that I did to show a local realtor how to make a video is TERRIBLE – she was actually just trying it out for the first time and you will see at the end that she didn’t even know how to turn off the camera. Her channel is plain jane and she didn’t even name the video a keywordy title. That having been said, she has gotten a buyer for the subdivision for it and over 150 hits to date. http://www.youtube.com/watch?v=xKhpJ_YbEZ4
If you would like to see a good video – check out Julia Fishels, key lot video http://www.youtube.com/watch?v=KnQ__yUVwOs
3. Start doing some Facebook and Google Plus! You can start friending people who are geographically desirable (pick a big church in the area and see who “likes” that church, then you like them, or choose the local high school – could be move down buyers in a couple of years when the kids go to college). You don’t have to actually do anything yet, just stick a baby toe in the water and start friending some new people!