How To Pick A Database – Be Careful!

February 20, 2009

How to pick a database – the age-old marketing question. When you are setting up your online and offline small business marketing plans it is confusing to know what database you should use and if it will be able to accommodate your email marketing needs going forward. I will start with my sad tale…. I [...]

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CRM – What is it and how can it help your small business marketing?

December 20, 2008

CRM for Small Businesses sounds very ominous. It could mean almost anything! What it actually is is Customer Relationship Management. According to Wikipedia’s definition of CRM, it is “a term applied to processes implemented by a company to handle its contact with its customers”. WOW does that sound dry and not fun! What it means [...]

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How Do You Come Up With Blog Topics?

December 17, 2008

I get this question A LOT! Usually after someone has just told me that they could not possibly have a blog because they do not have time to “mess around” on the computer all day like I do!!! Well I don’t mess around on the computer all day either, I am teaching 3 (count them [...]

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How Tos – But EVERYBODY Knows How To Do X!

December 10, 2008

They say if you read 3 books on something you are an expert. They say that if you study something for a year you are an expert. They say that you should tell people about it on the internet. First, who the heck are they? And second, they are right about telling other people! This [...]

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The Big Bang (Marketing) Theory

December 4, 2008

So you want to make a splash with your new product? Or have you fallen out of touch with your database and need to get back in front of them? You do NOT have to spend a fortune to make a big splash! I am going to go over the things you can do to [...]

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