Real Estate Marketing – Are Your Prospecting For Buyers or Sellers?

Real Estate Marketing - Prospecting For Buyers or Sellers

Real estate marketing is all about prospecting for either buyers or sellers. It amazes me how many Realtors do not know that there are major differences in how to find and court buyers and sellers! A saying in the biz is that buyers buy houses and sellers buy marketing. I have to say that this more true than many people know! So how can you prospect for buyers or … [Read more...]

List Building for Entrepreneurs and Realtors

marketing for realtors | real estate marketing coach

List building for realtors and entrepreneurs is simple, not easy but not hard either! Everyone talks about the need to build a list if you are going to do any marketing, whether via the internet or by direct mail. Everyone says that you should add to that list on a daily basis. Well, as annoying as they are, I agree with everyone! Having a list, mostly targeted to your industry … [Read more...]

How does social networking help small businesses?

The single-most question I get is "How will social networking make me money?" I am SO not qualified to answer this BUT I can tell you how it has helped my business! Social Networking Makes You More Approachable I teach classes and am very aggressive about what I think people should do to grow their business (sometimes even when they don't ask...:) I have great ideas BUT … [Read more...]

How To Pick A Database – Be Careful!

How to pick a database - the age-old marketing question. When you are setting up your online and offline small business marketing plans it is confusing to know what database you should use and if it will be able to accommodate your email marketing needs going forward. I will start with my sad tale.... I have a great database that I really like ( which … [Read more...]

How Do You Come Up With Blog Topics?

I get this question A LOT! Usually after someone has just told me that they could not possibly have a blog because they do not have time to "mess around" on the computer all day like I do!!! Well I don't mess around on the computer all day either, I am teaching 3 (count them 3) hour and a half long marketing training classes for realtors today, I have client work to do AND I … [Read more...]