From the category archives:

Database Marketing

List Building for Entrepreneurs and Realtors

by Tara Jacobsen on April 21, 2009

Everyone talks about the need to build a list if you are going to do any marketing, whether via the internet or by direct mail. Everyone says that you should add to that list on a daily basis. Well, as annoying as they are, I agree with everyone! Having a list, mostly targeted to your [...]

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How To Pick A Database – Be Careful!

by Tara Jacobsen on February 20, 2009

How to pick a database – the age-old marketing question. When you are setting up your online and offline small business marketing plans it is confusing to know what database you should use and if it will be able to accommodate your email marketing needs going forward.
I will start with my sad tale….
I have [...]

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CRM for Small Businesses sounds very ominous. It could mean almost anything! What it actually is is Customer Relationship Management. According to Wikipedia’s definition of CRM, it is “a term applied to processes implemented by a company to handle its contact with its customers”. WOW does that sound dry and not fun!
What it means to [...]

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What is a Small Business Database?

by Tara Jacobsen on November 17, 2008

So I talk a lot about how to use your small business database. Many small business owners do not know exactly what a database is. It can be as broad as a full-blown contact management system to a Excel spreadsheet with names and emails. I am going to review the good and bads of different [...]

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