by Tara Jacobsen on February 20, 2009
How to pick a database – the age-old marketing question. When you are setting up your online and offline small business marketing plans it is confusing to know what database you should use and if it will be able to accommodate your email marketing needs going forward.
I will start with my sad tale….
I have [...]
by Tara Jacobsen on December 10, 2008
They say if you read 3 books on something you are an expert. They say that if you study something for a year you are an expert. They say that you should tell people about it on the internet.
First, who the heck are they? And second, they are right about telling other people!
This week [...]
by Tara Jacobsen on December 4, 2008
So you want to make a splash with your new product? Or have you fallen out of touch with your database and need to get back in front of them? You do NOT have to spend a fortune to make a big splash!
I am going to go over the things you can do to get [...]
by Tara Jacobsen on November 18, 2008
So I was at a Philanthropy lunch today with one of my favorite people, Tammy Leventis of Mail Marketing. On the way over I was telling her to hold on to her hat because we were gearing up to help even more people with the Thrive Program and she was going to be super busy [...]
by Tara Jacobsen on November 17, 2008
So I talk a lot about how to use your small business database. Many small business owners do not know exactly what a database is. It can be as broad as a full-blown contact management system to a Excel spreadsheet with names and emails. I am going to review the good and bads of different [...]