Lead Generation

Real Estate Marketing – Are Your Prospecting For Buyers or Sellers?

by Tara Jacobsen

Real estate marketing is all about prospecting for either buyers or sellers. It amazes me how many Realtors do not know that there are major differences in how to find and court buyers and sellers! A saying in the biz is that buyers buy houses and sellers buy marketing. I have to say that this [...]

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List Building for Entrepreneurs and Realtors

by Tara Jacobsen

List building for realtors and entrepreneurs is simple, not easy but not hard either! Everyone talks about the need to build a list if you are going to do any marketing, whether via the internet or by direct mail. Everyone says that you should add to that list on a daily basis. Well, as annoying [...]

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Small business leads – filling your pipeline!

by Tara Jacobsen

Lead generating for small businesses is VITAL! Any small business owner will tell you that the most important part of STAYING in business is having new clients and servicing past clients – all of these are part of your pipeline. Your pipline is the people who have (in order from low priority to high priority): [...]

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Virtual Assistants – Leveraging Yourself!

by Tara Jacobsen

How can hiring a virtual assistant help your small business? Well let me tell you about MY day: 3 Client Phone Calls – 1.5 Hours 2 Fun Phone Calls – 1 Hour 2 Calls to cancel services – 1 Hour Submitting Sites to RSS Feeds – 2 Hours Errands – 1.5 Hours Writing Blog Post [...]

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How does social networking help small businesses?

by Tara Jacobsen

The single-most question I get is “How will social networking make me money?” I am SO not qualified to answer this BUT I can tell you how it has helped my business! Social Networking Makes You More Approachable I teach classes and am very aggressive about what I think people should do to grow their [...]

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