From the category archives:

Lead Generation

The Big Bang (Marketing) Theory

by Tara Jacobsen on December 4, 2008

So you want to make a splash with your new product? Or have you fallen out of touch with your database and need to get back in front of them? You do NOT have to spend a fortune to make a big splash! I am going to go over the things you can do to [...]

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Arbitrage – How To Leverage Yourself

by Tara Jacobsen on November 25, 2008

So I have long been fascinated with the concept of Arbitrage! According to Wikipedia, arbitrage is the practice of taking advantage of a price differential between two or more markets. I first became aware of arbitrage with Google. I am sure you have all come upon a website that uses the arbitrage model – they [...]

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Small Business Lead Generating – Why you can’t do it!

by Tara Jacobsen on November 18, 2008

So I was at a Philanthropy lunch today with one of my favorite people, Tammy Leventis of Mail Marketing. On the way over I was telling her to hold on to her hat because we were gearing up to help even more people with the Thrive Program and she was going to be super busy [...]

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What is a Small Business Database?

by Tara Jacobsen on November 17, 2008

So I talk a lot about how to use your small business database. Many small business owners do not know exactly what a database is. It can be as broad as a full-blown contact management system to a Excel spreadsheet with names and emails. I am going to review the good and bads of different [...]

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Lead Generating for Small Businesses

by Tara Jacobsen on November 16, 2008

I LOVE lead generating! Whether I am setting up new websites, thinking up a new email, networking with small business owners or speaking to groups of people, everything I do seems to bring me more business. I do A LOT of public speaking and many people ask me “how do I make money from giving [...]

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