From the category archives:

Small Business Marketing

List Building for Entrepreneurs and Realtors

by Tara Jacobsen on April 21, 2009

Everyone talks about the need to build a list if you are going to do any marketing, whether via the internet or by direct mail. Everyone says that you should add to that list on a daily basis. Well, as annoying as they are, I agree with everyone! Having a list, mostly targeted to your [...]

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Small business leads – filling your pipeline!

by Tara Jacobsen on April 14, 2009

Lead generating for small businesses is VITAL! Any small business owner will tell you that the most important part of STAYING in business is having new clients and servicing past clients – all of these are part of your pipeline. Your pipline is the people who have (in order from low priority to high priority): [...]

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Virtual Assistants – Leveraging Yourself!

by Tara Jacobsen on March 2, 2009

How can hiring a virtual assistant help your small business? Well let me tell you about MY day: 3 Client Phone Calls – 1.5 Hours 2 Fun Phone Calls – 1 Hour 2 Calls to cancel services – 1 Hour Submitting Sites to RSS Feeds – 2 Hours Errands – 1.5 Hours Writing Blog Post [...]

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How does social networking help small businesses?

by Tara Jacobsen on February 26, 2009

The single-most question I get is “How will social networking make me money?” I am SO not qualified to answer this BUT I can tell you how it has helped my business! Social Networking Makes You More Approachable I teach classes and am very aggressive about what I think people should do to grow their [...]

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How To Pick A Database – Be Careful!

by Tara Jacobsen on February 20, 2009

How to pick a database – the age-old marketing question. When you are setting up your online and offline small business marketing plans it is confusing to know what database you should use and if it will be able to accommodate your email marketing needs going forward. I will start with my sad tale…. I [...]

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