Small Business Marketing

Small business leads – filling your pipeline!

by Tara Jacobsen

Lead generating for small businesses is VITAL! Any small business owner will tell you that the most important part of STAYING in business is having new clients and servicing past clients – all of these are part of your pipeline. Your pipline is the people who have (in order from low priority to high priority): [...]

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Virtual Assistants – Leveraging Yourself!

by Tara Jacobsen

How can hiring a virtual assistant help your small business? Well let me tell you about MY day: 3 Client Phone Calls – 1.5 Hours 2 Fun Phone Calls – 1 Hour 2 Calls to cancel services – 1 Hour Submitting Sites to RSS Feeds – 2 Hours Errands – 1.5 Hours Writing Blog Post [...]

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How does social networking help small businesses?

by Tara Jacobsen

The single-most question I get is “How will social networking make me money?” I am SO not qualified to answer this BUT I can tell you how it has helped my business! Social Networking Makes You More Approachable I teach classes and am very aggressive about what I think people should do to grow their [...]

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How To Pick A Database – Be Careful!

by Tara Jacobsen

How to pick a database – the age-old marketing question. When you are setting up your online and offline small business marketing plans it is confusing to know what database you should use and if it will be able to accommodate your email marketing needs going forward. I will start with my sad tale…. I [...]

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CRM – What is it and how can it help your small business marketing?

by Tara Jacobsen

CRM for Small Businesses sounds very ominous. It could mean almost anything! What it actually is is Customer Relationship Management. According to Wikipedia’s definition of CRM, it is “a term applied to processes implemented by a company to handle its contact with its customers”. WOW does that sound dry and not fun! What it means [...]

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