They say if you read 3 books on something you are an expert. They say that if you study something for a year you are an expert. They say that you should tell people about it on the internet.
First, who the heck are they? And second, they are right about telling other people!
This week I went on a crusade to get my Mega Chick mastermind group to do some Web 2.0 things (adding their profiles to LinkedIn, Twitter and Facebook. One fabulous realtor (Lori Crawford) was game but did not know how to do it. She was frustrated and so I wrote a post over on Marketing Artfully on how to do it. It took me a little while BUT it will work for lots of my readers.
I also sat down last week with a great company called Ragged Edge which sells bags made of sailcloth. They were focusing on the fact that their products were made of sailcloth, instead of focusing on the fact that their stuff is wicked cool and practical. If you were looking for a gift, would you search for “cool stocking stuffers” or would would you be searching for “sailcloth wallets”? The hour or so that I spent talking to the owners may have changed their business – they just didn’t know HOW TO do something that I knew.
So how does this apply to your business? And if you tell people how to do stuff, won’t they do it themselves and not buy your product?
First off – tell them how to do things that are RELATED to your product or service! I tell people how to post blogs because I don’t do it for anyone else. My business partner Mary Dado over at Business Writing, Ink tells people how to do marketing. BUT she writes blogs for people and if anyone asks me, I just refer them to her and visa-versa.
Second off – tell them EXACTLY how to do it! I love reading how tos and frequently feel that I can do ANYTHING myself – tra la! Then I try it and realize that it is not as easy as it looks! I also find that I can purchase the product, service or the person’s expertise for MUCH less than I can produce it myself. That is called a SALE!
So, if you know how to do something TELL PEOPLE! Don’t hoard your knowledge or hide your light under a bushel (Mary will be SO happy I have two cheesy metaphors in one sentence!)
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