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Everyone talks about the need to build a list if you are going to do any marketing, whether via the internet or by direct mail. Everyone says that you should add to that list on a daily basis. Well, as annoying as they are, I agree with everyone! Having a list, mostly targeted to your [...]
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How to pick a database – the age-old marketing question. When you are setting up your online and offline small business marketing plans it is confusing to know what database you should use and if it will be able to accommodate your email marketing needs going forward. I will start with my sad tale…. I [...]
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CRM for Small Businesses sounds very ominous. It could mean almost anything! What it actually is is Customer Relationship Management. According to Wikipedia’s definition of CRM, it is “a term applied to processes implemented by a company to handle its contact with its customers”. WOW does that sound dry and not fun! What it means [...]
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So you want to make a splash with your new product? Or have you fallen out of touch with your database and need to get back in front of them? You do NOT have to spend a fortune to make a big splash! I am going to go over the things you can do to [...]
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So I was at a Philanthropy lunch today with one of my favorite people, Tammy Leventis of Mail Marketing. On the way over I was telling her to hold on to her hat because we were gearing up to help even more people with the Thrive Program and she was going to be super busy [...]
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