CRM for Small Businesses sounds very ominous. It could mean almost anything! What it actually is is Customer Relationship Management. According to Wikipedia’s definition of CRM, it is “a term applied to processes implemented by a company to handle its contact with its customers”. WOW does that sound dry and not fun! What it means [...]
So you want to make a splash with your new product? Or have you fallen out of touch with your database and need to get back in front of them? You do NOT have to spend a fortune to make a big splash! I am going to go over the things you can do to [...]
So I have long been fascinated with the concept of Arbitrage! According to Wikipedia, arbitrage is the practice of taking advantage of a price differential between two or more markets. I first became aware of arbitrage with Google. I am sure you have all come upon a website that uses the arbitrage model – they [...]
So I was at a Philanthropy lunch today with one of my favorite people, Tammy Leventis of Mail Marketing. On the way over I was telling her to hold on to her hat because we were gearing up to help even more people with the Thrive Program and she was going to be super busy [...]
So I talk a lot about how to use your small business database. Many small business owners do not know exactly what a database is. It can be as broad as a full-blown contact management system to a Excel spreadsheet with names and emails. I am going to review the good and bads of different [...]
