The single-most question I get is “How will social networking make me money?” I am SO not qualified to answer this BUT I can tell you how it has helped my business!

Social Networking Makes You More Approachable

I teach classes and am very aggressive about what I think people should do to grow their business (sometimes even when they don’t ask…:) I have great ideas BUT not everyone likes that IN YOUR FACE information. People who would like to have the info without all the grief can join my networks on www.Facebook.com, LinkedIn.com or Twitter.com and watch without the hype. (I am Taradactyl on all of these and would be your friend – just ask!)

Funny things sometimes happen too! On facebook, someone from my high school class posted our senior picture and I am on there dressed in black – I still dress in black and take a lot of grief for it BUT that makes me more accessible to people who don’t know me BUT who might want to buy my services.

Social Networking Lets You Help People

The other day my business friend Maggie Morris’ Iphone lost my number. She had a situation that was important and needed to reach me. Because she is my friend on facebook, she could send me a message that came to my email and I called her right back. How cool is that?!?!?!

People can watch what you are doing and can copy it. If I find a great new site that could help get me new business, more than likely I will be posting something about it online. If you are in my network, you will see it and be able to take advantage of that opportunity.

Social Networking Is, Well, Social AND Ranks Well On Search Engines

There are many things that you can add to your profile which will be found by humans AND by the search engines. I hear all the time that you need to have backlinks to your site to make it more google friendly. One of the easiest ways EVER to get backlinks to your site is to make them yourself. In your profile make sure to add your website!

Join some groups that you like! In class yesterday Frank was truly puzzled by why he should take the time to join a network. Well Frank sells real estate AND likes boating. People who like boating buy houses on the water. Houses on the water cost more than houses not on the water. Connect the dots!

Anyways….there are some reasons, if anyone out there has better, more comprehensible ideas please feel free to jump in…:)

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They say if you read 3 books on something you are an expert. They say that if you study something for a year you are an expert. They say that you should tell people about it on the internet.

First, who the heck are they? And second, they are right about telling other people!

This week I went on a crusade to get my Mega Chick mastermind group to do some Web 2.0 things (adding their profiles to LinkedIn, Twitter and Facebook. One fabulous realtor (Lori Crawford) was game but did not know how to do it. She was frustrated and so I wrote a post over on Marketing Artfully on how to do it. It took me a little while BUT it will work for lots of my readers.

I also sat down last week with a great company called Ragged Edge which sells bags made of sailcloth. They were focusing on the fact that their products were made of sailcloth, instead of focusing on the fact that their stuff is wicked cool and practical. If you were looking for a gift, would you search for “cool stocking stuffers” or would would you be searching for “sailcloth wallets”? The hour or so that I spent talking to the owners may have changed their business – they just didn’t know HOW TO do something that I knew.

So how does this apply to your business? And if you tell people how to do stuff, won’t they do it themselves and not buy your product?

First off – tell them how to do things that are RELATED to your product or service! I tell people how to post blogs because I don’t do it for anyone else. My business partner Mary Dado over at Business Writing, Ink tells people how to do marketing. BUT she writes blogs for people and if anyone asks me, I just refer them to her and visa-versa.

Second off – tell them EXACTLY how to do it! I love reading how tos and frequently feel that I can do ANYTHING myself – tra la! Then I try it and realize that it is not as easy as it looks! I also find that I can purchase the product, service or the person’s expertise for MUCH less than I can produce it myself. That is called a SALE!

So, if you know how to do something TELL PEOPLE! Don’t hoard your knowledge or hide your light under a bushel (Mary will be SO happy I have two cheesy metaphors in one sentence!)

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