by Tara Jacobsen on April 21, 2009
Everyone talks about the need to build a list if you are going to do any marketing, whether via the internet or by direct mail. Everyone says that you should add to that list on a daily basis. Well, as annoying as they are, I agree with everyone! Having a list, mostly targeted to your [...]
by Tara Jacobsen on December 20, 2008
CRM for Small Businesses sounds very ominous. It could mean almost anything! What it actually is is Customer Relationship Management. According to Wikipedia’s definition of CRM, it is “a term applied to processes implemented by a company to handle its contact with its customers”. WOW does that sound dry and not fun! What it means [...]