So you want to make a splash with your new product? Or have you fallen out of touch with your database and need to get back in front of them? You do NOT have to spend a fortune to make a big splash!
I am going to go over the things you can do to get in front of your customers. The VERY first thing you need to do is know WHO your customers are and get them in a database! My database is my lifeline to my clients and prospects. I do not look up their phone numbers there, I am terrible about making notes in the database (I am blessed to have someone to do that for me), but almost everyone who I come in contact with goes in there.
Standard Fare
I use my database to contact my clients all at once. I send emails to everybody every month. I separate whether they are current Thrive clients or not. The non-Thrive clients get an informational sales pitch (more information than sales pitch) and the clients get great info and extra tips and tricks.
To let you know how non-salesy they are, many people thank me for sending out my newsletter – it is that full of information that I think is interesting and marketing related – PLUS my sales pitch. (If you are not currently on my “newsletter” list and would like to receive it, please send me a message on the Sign Up Now page!)
I also send my sphere, target clients and prospects a piece by mail each month. It is generally related to whatever email I sent out. If you do not know what to send, you might want to consider using the Thrive System!!!
Online Ideas
If you are looking for a bang online, you can’t do better than a blog! The search engines love the HTML pages that blogs develop. They are full of words that search engines can reference and are continually updated. They are also affordable. I pay $10.20 a YEAR for this blog as I have most of my websites under the umbrella of one hosting plan. If you would like to find out how it is doing over the first month, please visit Marketing Artfully, my main site.
Another way to get great coverage online is write Ezine articles. I am getting ready to blast out some really good content on Small Business Marketing over there. The nice thing about Ezines is that the company spends LOTS of time and money on the back end to get them referenced in the search engines (especially google).
The final online way to get traffic to you site or blog is to make comments on another site! I get LOTS of traffic from a comment on the high cost of “Rogue” beer. The key was that the rogue beer site owner is a marketing aware guy. This means that his readers are probably marketing aware. Try to find a site that is similar to you but does NOT compete with your site.
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